Role overview
About the role
You will help make GreyBath's client websites easier for search engines to discover and understand, faster and more useful for visitors, and more dependable to measure. The role covers the full path from diagnosis to validation: investigating technical and on-page SEO issues, translating Search Console, GA4, crawl, and Core Web Vitals data into prioritised actions, working with content and development teams, and confirming that recommended changes have been implemented correctly. It suits someone who combines analytical depth with practical judgement and can explain what matters, why it matters, and what should happen next.
Responsibilities
What you will own
- Run structured technical SEO audits covering crawlability, indexability, site architecture, duplication, broken paths, and other barriers to organic discovery.
- Use keyword themes and search intent to identify relevant page opportunities and help prioritise work according to user needs and business value.
- Review and improve page titles, meta descriptions, headings, content structure, internal linking, and other on-page signals without sacrificing clarity for visitors.
- Check sitemaps, robots directives, canonicals, redirects, and structured data, then document precise recommendations and validation steps.
- Use Search Console, GA4, SEO crawlers, and reporting dashboards to monitor search visibility, landing-page behaviour, indexation patterns, and unexpected changes.
- Track Core Web Vitals, investigate likely performance bottlenecks, and work with developers to prioritise fixes that improve real user experience.
- Quality-check SEO and analytics changes before and after release, confirming that fixes work as intended and have not created regressions elsewhere.
- Prepare clear reports that separate observations from conclusions, explain impact, and turn findings into practical priorities rather than unfiltered issue lists.
- Collaborate with content, design, development, and client-facing teams so recommendations are accurate, realistic, and aligned with the wider website strategy.
Requirements
What you bring
- Hands-on technical SEO experience, including the ability to investigate crawl and indexation problems and define an appropriate fix.
- Practical confidence with Search Console, GA4, SEO crawlers, and performance or reporting data.
- Strong understanding of search-engine directives, canonicals, redirects, sitemaps, internal linking, and structured data.
- Ability to interpret organic performance carefully and distinguish a search issue from a tracking, content, or website implementation issue.
- Working knowledge of Core Web Vitals and the ways website implementation can affect loading, responsiveness, and visual stability.
- Basic HTML and PHP awareness sufficient to inspect pages, discuss implementation, and verify common SEO changes.
- Methodical problem-solving, close attention to detail, and the discipline to validate evidence before making a recommendation.
- Clear communication skills, including the ability to explain technical findings and priorities to both specialist and non-specialist colleagues.
Added advantage
Nice to have
- Experience validating structured data, redirect plans, or technical SEO changes during website updates.
- Understanding of content strategy and how search intent should shape useful, audience-focused pages.
- Experience collaborating directly with developers on performance diagnosis, implementation details, and release quality assurance.
Impact
What success looks like
- Audits result in well-evidenced, prioritised actions that content and development teams can understand and implement.
- Important crawl, indexation, metadata, structured-data, and internal-linking issues are found early and fixes are verified after release.
- Analytics and reporting remain dependable, unusual changes are investigated carefully, and performance updates explain causes and next steps clearly.
- Search discoverability and page experience improve through measured, quality-checked work without avoidable SEO or tracking regressions.