We craft conversion-focused experiences for websites, web apps, ERP/CRM portals, and eCommerce—fast, accessible, and built to scale.
UI/UX design that feels effortless
UX research & audits
User flows & wireframes
Interactive prototyping
Design systems
Usability testing
Accessibility (WCAG)
Web & app UI design
Motion UI & micro-interactions
Design-to-code handoff
Performance & SEO-friendly
B2B portals, ERP/CRM
eCommerce experiences
ui/ux
prototyping
design systems
accessibility
websites
apps
branding
motion ui
workshops
UX research & strategy
/01We align business goals with user needs through interviews, surveys and analytics. Clear insights, a sharp roadmap, and measurable KPIs set the foundation.
Deliverables
- Stakeholder workshops & discovery
- Personas, JTBD & journey maps
- Heuristic/UX audit report
- Prioritised roadmap & success metrics
Outcomes
- Evidence-backed product direction
- Aligned teams & faster decisions
- Reduced rework and cost
- Market-fit clarity (India & global)
Information architecture & user flows
/02We structure content and navigation so users find what they need quickly. Cleaner IA means faster time-to-task and better SEO.
What we create
- Sitemaps & taxonomy
- End-to-end user flows
- Edge cases & empty states
- Error handling & recovery paths
Why it matters
- Lower cognitive load
- Fewer clicks to completion
- Consistent navigation across devices
- SEO-friendly structure
Wireframes & interactive prototyping
/03Low to high-fidelity screens and clickable prototypes to test ideas early and de-risk development.
Deliverables
- Lo-fi wireframes & content hierarchy
- Hi-fi UI screens & components
- Clickable prototypes (web & mobile)
- Interaction notes & motion cues
Validation
- Scenario walkthroughs
- Remote user testing
- Iterations & sign-off pack
Visual UI & design systems
/04Pixel-perfect interfaces backed by tokens, components and guidelines. Thoughtful interaction & motion design keeps the product delightful and performant.
Deliverables
- Design tokens & component library
- Layouts, states & variants
- Theme support (light/dark)
- Motion specs (easing, duration, choreography)
Benefits
- Faster releases with consistency
- Lower defect rates & rework
- Accessible motion (reduced-motion ready)
Usability, accessibility & UX writing
/05Test with real users, fix friction, and communicate clearly. We ensure WCAG 2.2 AA compliance and use microcopy to guide users through forms, errors and edge cases.
Methods
- Moderated & unmoderated tests
- Heatmaps & click tracking
- Accessibility audit & fixes
- Screen-reader & keyboard checks
UX writing scope
- Onboarding, labels & CTAs
- Error states, validation & help text
- Empty states & product voice
Developer handoff & implementation
/06Clean specs, component maps and QA ensure the product ships as designed. We support engineers through build, review and post-launch polish.
Handoff kit
- Redlines, tokens & assets
- States, variants & responsiveness
- Interaction & motion annotations
Quality
- Design QA & accessibility checks
- Browser/device review
- Post-launch fixes & optimisation
Our UI/UX approach & philosophy
We design clean, modern interfaces that users can understand at a glance—research-driven, performance-friendly, and WCAG-aware. From discovery to developer handoff, everything is planned to reduce friction and increase conversions.
Research first, design next
Accessibility (WCAG) by default
Fast, SEO-friendly pages
Design systems & consistency
Clear microcopy, less confusion
Smooth dev handoff & QA
UX research & audits
User flows & wireframes
Interactive prototyping
Visual UI & motion design
Usability testing & iteration
Implementation support
UI/UX Design
Clean, modern interfaces backed by research. We reduce friction, improve task completion, and help your product convert better.
Front-end & Creative Development
We ship fast, standards-compliant interfaces with smooth micro-interactions and lighthouse-friendly scores.
Digital experience optimisation
Improve conversions with clearer journeys, faster pages, and evidence-based changes using heatmaps, funnels, and A/B tests.
Brand
identity
Distinctive, consistent visual language that supports your product’s UX and builds trust across touchpoints.
Ongoing support & growth
Retainer-style design and front-end help, regular UX improvements, and quick-release sprints as you scale.
Our UX
process
Discover — research & alignment
Typical: 1–2 weeks
Define — personas, IA & flows
Typical: 1–2 weeks
Design — wireframes to high-fidelity
Typical: 2–4 weeks
Validate — testing & iteration
Typical: 2–3 weeks