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LinkedIn Lead Generation
Identify relevant prospects on LinkedIn, start meaningful business conversations, and support GreyBath's sales pipeline. This work-from-office role is based in Thane or Andheri and calls for thoughtful research, clear communication, and respectful outreach.
Role overview
About the role
As part of GreyBath's lead generation function, you will turn careful LinkedIn research into relevant, respectful first conversations with potential clients. Working from the office in Thane or Andheri, you will identify the right decision-makers, understand whether their needs align with GreyBath's services, personalise outreach, and keep every interaction organised for a clear sales handoff. This is a relationship-building role where good judgement matters as much as consistency: every message must be truthful, useful, non-intrusive, and aligned with LinkedIn's policies and responsible data-handling practices.
Responsibilities
What you will own
- Research target industries, companies, and decision-makers using accurate, publicly available professional information.
- Assess each prospect against GreyBath's ideal customer profile, business relevance, and likely service fit before beginning outreach.
- Write personalised connection requests and follow-up messages that reference genuine context instead of relying on generic or misleading hooks.
- Plan considerate follow-ups, recognise when a conversation should pause, and promptly respect disinterest, opt-out requests, or requests not to be contacted.
- Maintain accurate prospect details, outreach history, follow-up status, and conversation notes so the wider team has dependable context.
- Answer initial questions clearly, nurture genuine interest, and avoid making promises or claims that have not been approved by the appropriate team.
- Share qualified leads with the sales team through a timely handoff that includes the prospect's needs, interest, concerns, and agreed next step.
- Review response patterns and share practical observations that can improve audience selection, message relevance, and conversation quality.
- Follow LinkedIn's User Agreement and Professional Community Policies, avoiding spam, scraping, deceptive identities, unauthorised automation, or any practice that compromises trust or privacy.
Requirements
What you bring
- Strong prospect-research skills and the ability to distinguish a genuinely relevant lead from a weak or speculative match.
- Clear, concise written communication with the judgement to adapt tone and context for different professional audiences.
- Ability to personalise outreach thoughtfully while keeping the message accurate, respectful, and easy to understand.
- Reliable organisation and follow-through when managing prospect details, conversation history, and next actions.
- Sound judgement about when to follow up, when to stop, and when to involve a member of the sales team.
- Commitment to LinkedIn policies, responsible handling of prospect information, and permission-aware outreach practices.
- Collaborative working style and the ability to give the sales team complete, objective handoff notes.
Added advantage
Nice to have
- Previous experience with B2B prospecting, LinkedIn lead generation, or sales-development support.
- Familiarity with digital, web, branding, or marketing services and the business needs they address.
- Experience qualifying early-stage interest and supporting a structured sales handoff.
Impact
What success looks like
- Prospect lists are accurate, relevant, and supported by enough context to justify outreach.
- Messages feel individually considered and create professional conversations without pressure, spam, or misleading claims.
- Outreach records stay complete, follow-ups are timely, and qualified conversations reach sales with clear context and next steps.
- Opt-outs and boundaries are respected immediately, platform policies are followed, and outreach quality improves through documented learning.