Role overview
About the role
As a Business Development Executive, you will create a clear bridge between prospective clients and the GreyBath team that can address their digital challenges. You will research suitable businesses, begin thoughtful B2B conversations, understand needs through discovery, qualify project fit, coordinate proposals, and keep genuine opportunities moving through reliable follow-up. The role calls for curiosity, active listening, commercial awareness, and honest expectation-setting so that each recommendation connects GreyBath's web, branding, and marketing services with a real client priority.
Responsibilities
What you will own
- Research industries, businesses, and relevant contacts to identify credible opportunities where GreyBath's services may solve a genuine need.
- Begin professional conversations through email, LinkedIn, and calls using personalised, accurate context rather than generic or misleading outreach.
- Qualify prospects by understanding their objectives, current challenges, project fit, readiness, and decision process before progressing an opportunity.
- Prepare for and conduct discovery conversations, ask useful follow-up questions, and document requirements, concerns, priorities, and agreed next steps.
- Translate discovery notes into a clear internal brief and involve the appropriate delivery specialists when deeper technical or creative input is needed.
- Coordinate proposal inputs, scope assumptions, and follow-up communication while ensuring that commitments remain accurate and internally aligned.
- Keep CRM records current with contact details, conversation history, opportunity status, next actions, and relevant context for dependable pipeline visibility.
- Manage follow-ups with persistence and good judgement, respecting a prospect's timing, communication preferences, and decision not to continue.
- Provide a complete handoff when an opportunity is ready and share recurring prospect questions or market feedback that can improve future conversations.
Requirements
What you bring
- Clear written and verbal communication, with the ability to make complex service information relevant and easy to understand.
- Practical prospect-research and qualification skills, including the judgement to focus on fit rather than treating every contact as an opportunity.
- Strong listening and discovery skills, with confidence asking focused questions and accurately summarising what a prospect needs.
- Comfort with email, LinkedIn, CRM tools, and client calls across different stages of a B2B sales conversation.
- Ability to learn GreyBath's services, explain their business value honestly, and avoid overselling or making unsupported commitments.
- Consistent organisation and follow-through when managing conversations, internal dependencies, proposal inputs, and next actions.
- Commercial awareness and the ability to balance prospect priorities, project suitability, and the information needed by delivery teams.
- Collaborative, target-aware working style with professionalism, resilience, and respect for client decisions.
Added advantage
Nice to have
- Experience selling or supporting digital, web, branding, or marketing services in a B2B environment.
- Exposure to proposal coordination, account development, or early-stage client relationship management.
- Understanding of how a digital project moves from initial discovery and qualification into scope, proposal, and delivery handoff.
Impact
What success looks like
- The pipeline is built around relevant, properly qualified opportunities rather than unverified contacts or activity without clear fit.
- Prospects receive prompt, accurate, and useful communication that builds trust and gives them a clear next step.
- CRM records provide a dependable view of each conversation, including its current status, important context, and agreed follow-up.
- Sales-to-delivery handoffs capture the client's goals, concerns, decision context, and commitments clearly enough for the next team to continue confidently.